#AestheticAuthority: Building Your Brand Across All Platforms (Non-CME)
Thursday, February 5, 2026
11:00AM-12:30PM
Moderator
Brandy Fenwick, PTA, LMT, CLT, MLD-C
Co-Moderator
Brook Alexander, PTA, LMT
Mona Sharif, MA
Debraj Shome, MD, DNB, FAACS, FACS, FRCS, MBA
Jason Sievert
Vahe Tirakyan
Session Details
Introduction
Social Ads Are Hard: How to Dominate TikTok, Instagram, and Facebook Advertising
Mona Sharif, MA
Influence, Identity, and Incisions: A Quantitative Study on How Peer and Celebrity Endorsements Shape Cosmetic Surgery Choices in the Social Media Era
Debraj Shome, MD, DNB, FAACS, FACS, FRCS, MBA
What Are You Really Tracking? The Digital Marketing Metrics That Matter
Jason Sievert
The Power of One Percent: The Math Behind Why Your Medical Website Is Losing You Money
Jason Sievert
What Your Competitors Are Doing Better Than You: Website Strategies That Actually Drive Patients
Vahe Tirakyan
Q&A